Sur La Table Opens First Central Florida Location at The Avenue Viera

Foodies Rejoice as the store hosts Grand Opening Celebration on June 15^th

Viera, FL – June 2024 – The Avenue Viera is thrilled to announce leading culinary retailer Sur La Table, will open its first Central Florida location on June 6^th at 10:00 AM. Sur La Table brings over 50 years of culinary expertise to the Space Coast area and will inspire the chefs and home cooks throughout the region.

The Sur La Table grand opening celebration is June 15^th, which will be a day filled with culinary delights, demonstrations, and exciting activities at The Avenue Viera. The festivities begin at 9:45 AM with a traditional bread-breaking ceremony with opening remarks from the Sur La Table Team. Guests can enjoy complimentary refreshments in partnership with Bold Cup Coffee and Playa Bowls as they explore the new space. Special guest, Sophia Kaur a renowned chef, and author will host a book signing and live cooking demonstrations, showcasing the skills that made her a TikTok sensation. The celebration features fun activations for everyone with live music by Jake Salter, chef hat decorating for children, sign-ups for cooking classes and more.

“We’re thrilled to partner with Central Florida in the kitchen,” said Jordan Voloshin, CEO of Sur La Table. “With the support of The Avenue Viera’s expertise and resources, we are excited to join this vibrant community. We look forward to collaborating with local businesses and offering engaging experiences that celebrate our shared passion for cooking with the wonderful people of Central Florida.”

Sur La Table’s new store will feature a wide array of first-class cookware from beloved brands like Le Creuset, All-Clad, and Breville, alongside Sur La Table’s private label collection. Customers can expect to find everything they need to elevate their cooking, from kitchenware to culinary inspiration.

Sur La Table’s commitment to delivering resources, knowledge, and enjoyment ensures customers walk away from each visit with valuable insights and skills. Visitors can sample coffee and treats, test drive products, and even return with previously purchased items to learn advanced techniques, making Sur La Table a true one-stop shop for all things culinary.

“We are excited to welcome Sur la Table to The Avenue Viera,” said Jeffery Law, General Manager. “This addition provides a unique destination for culinary enthusiasts. Sur la Table’s exceptional kitchenware and interactive cooking classes will bring our community a new level of engagement and inspiration.”

Visit Sur La Table for all things culinary located at The Avenue Viera, 2261 Town Center Avenue, Suite 103.

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