The Avenue Viera concludes 2025 with ten new, major retailers and a new arrival slated for 2026

The Avenue Viera concludes 2025 with ten new, major retailers and a new arrival slated for 2026

Trader Joe’s, Nordstrom Rack, American Eagle, Aerie, and J.Crew Factory are among the new brands at The Avenue Viera

VIERA, Fla., (December 12, 2025) The Avenue Viera, Brevard County’s premier shopping and lifestyle destination, proudly reflects a monumental year of retail expansion and elevated guest experiences. Throughout 2025, the property introduced ten new national and local brands, enhancing its curated offerings and strengthening its momentum for the coming year.

This powerful momentum began in early 2025 with the introduction of American Eagle, Aerie, and Kendra Scott. Collectively, these nationally-adored brands further elevated The Avenue Viera’s offerings.

The summer season welcomed fresh energy to The Avenue Viera as Southern Tide and Tommy Bahama opened their doors, bringing coastal-inspired style to the property. In addition, the local favorite, Let’s Plant It, also joined the mix. As the Space Coast’s only interactive plant shop, it offers a new, hands-on, and community-driven experience at The Avenue Viera. The Avenue Viera further enhanced its retail offerings with the additions of leading fashion retailers, including Nordstrom Rack and J.Crew Factory, along with the family-owned jewelry business, Air & Anchor. Concluding this significant year of success is one of the most eagerly awaited grand openings: Trader Joe’s. The national neighborhood grocery store, known for its innovative offerings and exceptional customer experience, opened its first location in Brevard County, Wednesday, December 3.

Coming in 2026, the independently owned soap and skincare brand Nourish, founded in Melbourne over 25 years ago, will bring its handcrafted, naturally derived soaps and body care products to The Avenue Viera. Known for small-batch production, refined formulations, and a strong commitment to quality, Nourish blends elevated self-care with everyday accessibility. With a reputation built on exceptional customer service and thoughtfully crafted products, Nourish creates a welcoming, personalized shopping experience centered on performance, presentation, and ingredient integrity. This focus on quality, service, and sustainability makes Nourish a natural fit for The Avenue Viera’s new retail offerings.

Beyond the new additions, several established brands have elevated their presence at The Avenue Viera with redesigned and relocated stores in 2025, including Chico’s, Lane Bryant, Talbots, and Sleep Number by Select Comfort.

Further enhancing the property experience, The Avenue Viera has emphasized its focus on fostering community engagement this year through a robust lineup of interactive events. March featured the annual TogetHER Event, honoring International Women’s Day with an inspiring panel discussion led by Ybeth Bruzual. Seasonal family programming included the Sunny Days at The Avenue Viera children’s series and festive fall favorites such as the signature Boo Bash and Yappy Hour: Howl-O-Ween. The year concludes with the joyful winter holiday traditions, including the Merry & Bright Tree Lighting, Santa Visits, Carriage Rides, and Carols in the Park.

“We are proud to have welcomed this impressive and dynamic group of brands to The Avenue Viera in 2025,” said Jeffrey Law, General Manager at The Avenue Viera. “Their arrival, paired with robust community programming, reinforces our strategic commitment to delivering trending, high-quality offerings that resonate with our community and position us as a premier destination for shopping, dining, wellness, and entertainment.”

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The Avenue Viera

The Avenue Viera is an open-air lifestyle destination in the heart of Viera, Florida, a 40,000-acre planned development that’s part of the aerospace industry-centric region known as the Space Coast. Located directly off Interstate 95, where Lake Andrew Boulevard and Wickham Road converge, The Avenue’s collection of more than 80 premier national and local retailers, restaurants, services, and entertainment make it a favorite stop for the area’s growing population as well as the region’s many visitors. Signature brands such as lululemon, Lilly Pulitzer, Sur La Table, J.McLaughlin, Sephora, Warby Parker, Nordstrom Rack, Trader Joe’s, Skin Laundry, Playa Bowls, Gifts & More at The Paper Store, and AMC Theatres elevate the experience of The Avenue Viera. Featuring an inviting Central Park, a scenic fountain, and family-centric programming, The Avenue has been named “Best Shopping Center” by The Best of Space Coast Living for five years running. For more information, visit avenueviera.com and follow @theavenueviera on Facebook and Instagram.

WS Development

Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class installations and activations. Established in 1990, WS is a vertically-integrated company that conceptualizes, owns, operates, and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 25 million square feet of existing space and an additional 10 million square feet of planned development, it is one of the largest privately-owned development firms in the country. For more information, visit wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.