Warby Parker to Open First Retail Store in Brevard County at The Avenue Viera

VIERA, Fla., Aug. 2023—The Avenue Viera, an outdoor lifestyle shopping center, will welcome Warby Parker, a direct-to-consumer lifestyle brand focused on vision for all, to its diverse lineup of tenants. The Avenue Viera general manager, Kyle Cooper, made the announcement.

“We’re delighted to welcome a well-known retailer like Warby Parker to our center for shoppers to have quality vision care with their services and eyeglass products,” said Cooper. “The addition of Warby Parker is yet another example why our center is committed to providing community members with stylish and accessible tenant concepts to support their well-being.”

Warby Parker’s mission is to inspire and impact the world with vision, purpose, and style. The store will offer eye exams and carry their full optical and sun eyewear offerings, their brand of daily contact lenses Scout by Warby Parker as well as third-party contacts, and more. Plus, for every pair of glasses or sunglasses sold, a pair is distributed to someone in need through the retailer’s Buy a Pair, Give a Pair program.

“We’re excited to expand our retail presence in Florida with our 16th store in the state and first store in the Melbourne area, just in time for holiday shopping,” said Sandy Gilsenan, Chief Retail and Customer Experience Officer (SVP) at Warby Parker. “Our goal is to always meet our customers where they are, and we’re so happy to join The Avenue Viera to make it more convenient for the Melbourne community to access affordable, holistic vision care in one place. The store will carry our full range of sun and optical eyewear offerings, our brand of daily contact lenses, Scout by Warby Parker, as well as third-party contacts, and more.”

The vision care retailer will be located next to Talbots near lululemon and Sephora. Warby Parker is anticipated to open this October. For more information about Warby Parker, visit https://www.warbyparker.com/.

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