The Avenue Viera Welcomes Southern Tide with Grand Opening Celebration

VIERA, Fla. (July 29, 2025) — The Avenue Viera, Brevard County’s premier shopping and lifestyle destination, is excited to announce the grand opening celebration of Southern Tide, a brand known for its premium coastal-inspired apparel. The new store brings a fresh wave of Southern hospitality and timeless style to the community.

Southern Tide will celebrate its grand opening on Saturday, August 9, from 12 p.m. to 3 p.m. Guests are invited to enjoy live music, complimentary sips and a special gift with purchase while shopping the latest collection. 10% of proceeds from the weekend’s sales will benefit the Brevard Schools Foundation, a nonprofit committed to bridging gaps in funding and opportunity for students across Brevard County public schools.

“Southern Tide is rooted in a lifestyle that celebrates the coast—its color, its ease, and its sense of belonging,” said Shannon Chambers, Senior Director, Direct to Consumer of Southern Tide. “We’re honored to bring that spirit to The Avenue Viera and look forward to becoming a part of this vibrant community.”

“The grand opening of Southern Tide at The Avenue Viera reflects our continued commitment to delivering vibrant, high-quality shopping experiences that resonate with our community,” said Jeffrey Law, General Manager of The Avenue Viera. “Southern Tide brings a fresh, coastal-inspired energy to our retail mix, and we’re thrilled to officially welcome them.”

Southern Tide offers versatile, high-quality apparel for men and women, crafted to reflect the ease of coastal living. From beach to bar, or course to clubhouse, the brand’s classic styles are made to move with you – season after season. The collection features a broad assortment of apparel, including men’s polos, women’s dresses, swimwear and more, each designed to deliver comfort, performance and timeless coastal style.

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The Avenue Viera

The Avenue Viera is an open-air lifestyle destination in the heart of Viera, Florida, a 40,000-acre planned development that’s part of the aerospace industry-centric region known as the Space Coast. Located directly off Interstate 95, where Lake Andrew Boulevard and Wickham Road converge, The Avenue’s collection of more than 80 premier national and local retailers, restaurants, services, and entertainment make it a favorite stop for the area’s growing population as well as the region’s many visitors. Signature brands such as lululemon, Lilly Pulitzer, Sur La Table, J.McLaughlin, Sephora, Warby Parker, Skin Laundry, Playa Bowls, Gifts & More at The Paper Store and AMC Theatres elevate the experience of The Avenue Viera. Featuring an inviting Central Park, a scenic fountain, and family-centric programming, The Avenue has been named “Best Shopping Center” by The Best of Space Coast Living for five years running. For more information, visit avenueviera.com and follow @theavenueviera on Facebook and Instagram.

WS Development

Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science innovation and, above all else, people, WS strives to engage each community it serves with best-in-class experiences, designed with our customers, tenants and partners in mind. Established in 1990, WS is one of few vertically integrated real estate companies that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.

Southern Tide

Founded in 2006, Southern Tide is a lifestyle apparel brand based in Greenville, South Carolina, known for its exceptional craftsmanship, coastal aesthetic, and classic design. The brand first made waves with the iconic Skipjack Polo, celebrated for its superior fit and comfort – and is still a fan favorite today.

Southern Tide blends innovation with timeless Southern style, offering a full range of apparel and accessories for men, women, and kids. With a focus on quality, experience, and service, each piece reflects the brand’s commitment to an authentic, laid-back lifestyle.

Southern Tide products are available at company-owned Southern Tide stores, Southern Tide Signature Stores, and online at www.southerntide.com. Southern Tide is a wholly owned subsidiary of Oxford Industries (NYSE: OXM).