The Avenue Viera Welcomes Locally-Owned Interactive Plant Store, Let’s Plant It

VIERA, Fla. (July 16, 2025) — The Avenue Viera, Brevard County’s premier shopping and lifestyle destination, is excited to share the grand opening of local plant shop  Let’s Plant It. As the Space Coast’s only interactive plant store, Let’s Plant It brings a new experience to The Avenue Viera, offering guests an opportunity to create their own terrarium, dish garden, or pot a new plant to bring home.

Let’s Plant It opens for business on July 18 with a grand opening celebration on August 1, where the community is invited to explore the new space, while enjoying light bites,  refreshments, and local vendor pop-ups from Matcha Cat and Salty Rayz. The first 50 guests in attendance will receive a special goodie bag, and all attendees will have access to an exclusive promotion for discounted private parties booked during the event.

“We are so excited to be part of The Avenue Viera community,” said Laura Cage, Owner of Let’s Plant It. “Our interactive plant experience is not only fun to stop in for but also a great place to hold your next gathering.”

In addition to Let’s Plant It’s unique build-your-own plant experience, the local retailer has recently launched their Sunkissed Candle Bar in-store, providing guests the opportunity to create a personalized candle. These curated offerings promise unique and memorable experiences for the Viera community.

“Let’s Plant It is a great addition to The Avenue Viera community,” said Jeffrey Law, General Manager of The Avenue Viera. “We are excited for our guests to experience the fresh approach, innovative programming and quality products the local business has to share.”

To stay up to date on events, new business announcements, and property happenings, sign up for The Avenue Viera newsletter at avenueviera.com and follow The Avenue Viera on Facebook and Instagram. Follow Let’s Plant It on Facebook and Instagram and visit letsplantitmelbourne.com to book your private event.

The Avenue Viera

The Avenue Viera is an open-air lifestyle destination in the heart of Viera, Florida, a 40,000-acre planned development that’s part of the aerospace industry-centric region known as the Space Coast. Located directly off Interstate 95, where Lake Andrew Boulevard and Wickham Road converge, The Avenue’s collection of more than 80 premier national and local retailers, restaurants, services, and entertainment make it a favorite stop for the area’s growing population as well as the region’s many visitors. Signature brands such as lululemon, Lilly Pulitzer, Sur La Table, J.McLaughlin, Sephora, Warby Parker, Skin Laundry, Playa Bowls, Gifts & More at The Paper Store and AMC Theatres elevate the experience of The Avenue Viera. Featuring an inviting Central Park, a scenic fountain, and family-centric programming, The Avenue has been named “Best Shopping Center” by The Best of Space Coast Living for five years running. For more information, visit avenueviera.com and follow @theavenueviera on Facebook and Instagram.

WS Development

Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science innovation and, above all else, people, WS strives to engage each community it serves with best-in-class experiences, designed with our customers, tenants and partners in mind. Established in 1990, WS is one of few vertically integrated real estate companies that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.