The Avenue Viera Celebrates the Grand Opening of Tommy Bahama

The island-inspired apparel & lifestyle brand will make its Brevard County debut on August 16

VIERA, Fla., (August 12, 2025) The Avenue Viera, Brevard County’s premier shopping and lifestyle destination, is excited to announce the grand opening of Tommy Bahama, which marks the retailer’s first Brevard County location. The arrival of Tommy Bahama builds on The Avenue Viera’s recent momentum, following the openings of Southern Tide, American Eagle, Aerie, Kendra Scott and Let’s Plant It.

Tommy Bahama will celebrate its grand opening on Saturday, August 16. Guests are invited to explore the new store and shop the brand’s signature island-inspired apparel, accessories, and gifts. To celebrate the occasion, guests who spend $200 or more will receive a complimentary Tommy Bahama print tote, while supplies last. Guests will also receive an additional 25% off purchases during the annual Tommy Bahama Friends & Family special offer on the grand opening weekend.

“We are thrilled to welcome Tommy Bahama to The Avenue Viera and the greater Brevard County,” said Jeffrey Law, General Manager at The Avenue Viera. “Their curated assortment of coastal apparel and lifestyle offerings perfectly complements our vibrant mix of retail offerings and further emphasizes our commitment to providing our guests with best-in-class shopping experiences.”

Inspired by the ease and elegance of coastal living, Tommy Bahama embodies the spirit of relaxed sophistication. The store features upscale sportswear and swimwear for men and women, along with footwear, accessories, jewelry, and home décor, each piece thoughtfully designed to help customers embrace a laid-back yet refined lifestyle. Tommy Bahama is located at 2271 Town Center Avenue, Suite 115, and will be open Monday through Saturday, 10 a.m. to 7 p.m., and Sunday, 12 p.m. to 6 p.m.

The Avenue Viera continues to evolve with several upcoming highly anticipated openings, including Nordstrom Rack, Air & Anchor, and J.Crew Factory. To stay in the know about upcoming events, new retailer announcements, and more, sign up for The Avenue Viera newsletter at avenueviera.com, and follow along on Facebook and Instagram.

The Avenue Viera

The Avenue Viera is an open-air lifestyle destination in the heart of Viera, Florida, a 40,000-acre planned development that’s part of the aerospace industry-centric region known as the Space Coast. Located directly off Interstate 95, where Lake Andrew Boulevard and Wickham Road converge, The Avenue’s collection of more than 80 premier national and local retailers, restaurants, services, and entertainment make it a favorite stop for the area’s growing population as well as the region’s many visitors. Signature brands such as lululemon, Lilly Pulitzer, Sur La Table, J.McLaughlin, Sephora, Warby Parker, Skin Laundry, Playa Bowls, Gifts & More at The Paper Store and AMC Theatres elevate the experience of The Avenue Viera. Featuring an inviting Central Park, a scenic fountain, and family-centric programming, The Avenue has been named “Best Shopping Center” by The Best of Space Coast Living for five years running. For more information, visit avenueviera.com and follow @theavenueviera on Facebook and Instagram.

WS Development

Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science innovation and, above all else, people, WS strives to engage each community it serves with best-in-class experiences, designed with our customers, tenants and partners in mind. Established in 1990, WS is one of few vertically integrated real estate companies that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.

About Tommy Bahama

Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM).  Launched in 1993, with corporate headquarters in Seattle, Tommy Bahama is the iconic island lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, activewear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama retail locations worldwide, 27 of which offer a Tommy Bahama Restaurant & Bar or a Tommy Bahama Marlin Bar. The Tommy Bahama collection is available on TommyBahama.com and at the finest U.S. retailers. For more information, please visit www.tommybahama.com