Merry & Bright, a Tree Lighting Celebration

Kick off the holiday season with Merry & Bright, a tree lighting celebration sponsored by Health First. This festive evening is filled with holiday cheer for the whole family, featuring visits with Santa and Mrs. Claus and joyful entertainment throughout the property. Enjoy live holiday music from our DJ, stroll alongside whimsical street performers, and take advantage of special shopping and dining experiences from The Avenue Viera shops and restaurants. Little ones can join in the fun with holiday crafts at select locations and a festive scavenger hunt.

As the evening comes to a close, gather in Central Park for a magical moment when Santa leads the countdown to light the 40-foot-tall Christmas tree at 7:55 PM, outside of Panera. It’s the perfect way to wrap up a night filled with laughter, lights, and holiday spirit.

Please register in advance for this complimentary event so we know to expect you and can prepare the good tidings.

Event Details:

• Date: Friday, November 21, 2025
• Time: 5 PM – 8 PM
• Tree Lighting: 7:55 PM
• Admission: Complimentary, advance registration required

🎄 HOLIDAY HAPPENINGS

A Season Full of Sparkle and Serendipity
From tree lightings to performances and sweet moments with Santa, we’ve got an evening brimming with joy. Whether you’re here for the magic, the music, or the memories, you’re in the right place.

• Tree Lighting – The countdown is on! Join us at the tree near Panera Bread at 7:55 PM for our dazzling lighting moment,  with Santa & Mrs. Claus leading the countdown.
• Visits with Santa & Mrs. Claus – Say cheese with the Clauses! Snap your holiday pics and share a giggle or two at the Central Park stage.
• Carriage Rides – Clip-clop into cozy season. Enjoy festive rides with a $20 cash-only donation per group (up to 4 people), benefitting the Viera High School Band & Orchestra.
• Ballet Performance – Twirl into the season with Classical Movements Collective at 5:30 PM outside of  AMC near the Splash Pad.
• Scavenger Hunt – To begin, pick up your event guide at The Avenue Viera tent near Kendra Scott. Then collect four festive stickers from American Eagle/Aerie, J.Crew Factory, Lululemon, and Southern Tide, then claim your prize at Books-A-Million. While supplies last. 
• Reindeer Food Station – Be ready to feed Santa’s reindeer on Christmas Eve, and make a special treat for them at the breezeway between Loft and Let’s Plant It.

🎁 ACTIVITIES & SPECIALS

Gifting, Gathering, and Just-Because Joy
Consider this your permission slip to indulge, explore, and snag a little something for everyone on your list (yes, including you).

• Air & Anchor – Hot cocoa bar*, specialty holiday beads you can choose from to bead your own jewelry, and 20% off everything. (Exclusions apply)
• American Eagle/Aerie – Sticker Scavenger Hunt location.
• Books-A-Million – Settle in for holiday storytime that sparks imagination all season long. Support local kids at Devereux by purchasing an item from the store and donating to their holiday toy drive. Wish list favorites include board games, puzzles, activity sets, journals, fidget toys, and more. While you’re there, don’t forget to pick up your scavenger hunt prize!
• Burn Boot Camp – Santa Snowball toss game and hot cocoa packets* to take home.
• Chico’s – Sips & sweets*, plus 10% off your purchase.
• European Wax Center – Fun activities include ornament making, coloring sheets, and candy canes*. Special Offers: 50% off a second service with code AvenueVieara50, a complimentary wax for a first time guest, 25% off Wax passes, $20 rewards referrals.
• Gifts & More at The Paper Store – Letters to Santa, cookies*, and a 20% off coupon to use on your next purchase.
• J.Crew Factory – Save up to 50% off.
• J.McLaughlin – Enter for a chance to win a Red Crocodile Embossed Leather cardholder. Enjoy prosecco and Christmas cookies* while you shop.
• Kay Jewelers – Complimentary jewelry cleaning and inspections.
• Kendra Scott – Mocktails & cocktails bar* and 20% off your purchase during the event.
• Let’s Plant It – $12 ornament decorating, 20% off plant sale, $15 custom scented candle making at the candle bar.
• Lululemon – Street performers and sticker scavenger hunt pick-up location.
• Luxy Nail Spa – Cocoa Cart*, and a prize wheel.
• Nordstrom Rack – Enter for a chance to win a $100 gift card to Nordstrom Rack. Must be 18+ or older to enter, and restrictions apply. Plus shop and save up to 70% off your favorite brands.
• Sephora – Skin scan analysis and a deluxe sample of skincare* to prepare your skin for that holiday glowy skin look.
• Southern Tide – Hot cocoa bar and cookies* to enjoy while you shop. (Sticker Scavenger Hunt location)
• Sur La Table – Treats* and save $10 on your next cooking class when you book in-store.
• Talbots – Cookies & hot cocoa to enjoy while you shop.
• Warby Parker – Glasses craft for the kids, plus 15% off when you buy two or more pairs of prescription eyeglasses or sunglasses.

🍬 SIPS & SWEETS

Sugar, Spice, and Everything Nice
Treat yourself and your crew to seasonal bites and sips that taste like December magic.

• 28 North Gastropub – Holiday drink offerings.
• Crumbl – Snickerdoodle cookies*
• Pizza Gallery & Grill – Complimentary holiday cookies* for dine-in guests.
• Playa Bowls – BOGO bowls & smoothies
• The Melting Pot – Complimentary hot chocolate for kids with festive toppings.* Adults can enjoy Happy Hour specials until 6 PM.

Want even more holiday cheer? Don’t miss:

• Holiday DJ in Central Park
  Street performers
• Cotton candyFun Surprises
  

*Complimentary while supplies last