Air & Anchor Opens New Retail Location at The Avenue Viera, Bringing Hands-On Jewelry Experience to Florida’s Space Coast

VIERA, Fla. — August 14, 2025 — Air & Anchor, the Rhode Island-based jewelry brand known for its factory-made, customizable designs, is opening its first Florida retail location at The Avenue Viera, introducing a one-of-a-kind, hands-on shopping experience unlike any other to the Space Coast.

Air & Anchor’s newest location is truly an experience, an extension of its working factory, where customers can create, customize, and connect with how things are made. Guests can bead their own bracelets, get permanent jewelry, have chains tailored to the perfect length, and even brand their own serving boards. For those who prefer something ready to wear, the store also features Air & Anchor’s signature collection of handcrafted, factory-made jewelry alongside a curated assortment of goods.

“Our goal has always been to slow things down—to give people the chance to connect with how things are made,” said Rachel Ajaj, co-founder of Air & Anchor. “This store brings our factory experience to life. You can pick your chain, choose your charms, get hands on, or watch our makers build it for you, right on the spot.”

Air & Anchor will also host regular in-store events, including jewelry-making workshops, private gatherings, and community socials, creating a space where shopping becomes an experience.

“We’re thrilled to welcome Air & Anchor to The Avenue Viera for their first Florida location,” said Jeff Law, General Manager of The Avenue Viera. “Their custom jewelry offerings and interactive format bring something truly fresh and creative to the Space Coast—perfectly aligning with our vision of delivering unique and meaningful retail experiences to our community. We are honored to introduce this family-owned brand to the Space Coast and look forward to their continued success.”

Founded by husband-and-wife-duo Rachel and Omar Ajaj, Air & Anchor merges generational craftsmanship with modern design. Their jewelry is designed to be lived in—sweat-proof, tarnish-resistant, and built to last—crafted from stainless steel for ultimate durability—along with a selection of sterling silver pieces.

Air & Anchor officially opens at The Avenue Viera on Friday, August 15, with a grand opening celebration and ribbon-cutting event planned for this fall. Guests are invited to visit, explore the space, and shop the latest collections while experiencing Air & Anchor’s unique “made by us, designed by you” approach to jewelry.

Follow along for Air & Anchor’s opening, special events, and more on Instagram and Facebook. To stay up to date on happenings at The Avenue Viera, sign up for The Avenue Viera newsletter at avenueviera.com and follow The Avenue Viera on Facebook and Instagram.

The Avenue Viera

The Avenue Viera is an open-air lifestyle destination in the heart of Viera, Florida, a 40,000-acre planned development that’s part of the aerospace industry-centric region known as the Space Coast. Located directly off Interstate 95, where Lake Andrew Boulevard and Wickham Road converge, The Avenue’s collection of more than 80 premier national and local retailers, restaurants, services, and entertainment make it a favorite stop for the area’s growing population as well as the region’s many visitors. Signature brands such as lululemon, Lilly Pulitzer, Sur La Table, J.McLaughlin, Sephora, Warby Parker, Skin Laundry, Playa Bowls, Gifts & More at The Paper Store and AMC Theatres elevate the experience of The Avenue Viera. Featuring an inviting Central Park, a scenic fountain, and family-centric programming, The Avenue has been named “Best Shopping Center” by The Best of Space Coast Living for five years running. For more information, visit avenueviera.com and follow @theavenueviera on Facebook and Instagram.

WS Development

Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science innovation and, above all else, people, WS strives to engage each community it serves with best-in-class experiences, designed with our customers, tenants and partners in mind. Established in 1990, WS is one of few vertically integrated real estate companies that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.

Air & Anchor

Air & Anchor is a Rhode Island–based jewelry brand founded by Rachel and Omar Ajaj, built on the belief that the things that matter are worth making right. From their family-owned factory, they revive American craftsmanship to create timeless, meaningful pieces designed to last and inspire you to enjoy the sh*t that matters. Learn more at airandanchor.com.